Urban Decay would be one of the healthiest, safest, and ethical companies in the industry. This would also heighten morale, making customers feel satisfied to not only be helping animals, but also helping the earth we live on. These campaigns will draw attention and act as free advertising, primarily increasing profits.

Urban Decay could campaign by using the irony of their name-“Urban Decay”-and use it as an antithesis to show the true urban decay that can happen to our world if we don’t use eco- friendly products. There are many green people out there, and they are more likely to purchase from a company that is eco- friendly, rather than a company that isn’t. Since society today is bombarded with the dangers of environmental damage, Urban Decay should promote and make eco- friendly and organic products. Two Further Ways Urban Decay Can Contribute to Society The “Marley Approved” stamp comforts and provides a sense of closeness to customers because Marley is one of the owner’s dogs. They also support PETA, and cater to those who are vegan. They do not want to take the cheap way out by using animals to test, but they show good morale by spending the extra money to ethically process products. Urban Decay feels the need to contribute to the cause of animal degradation to promote and show to customers that cosmetics can be good quality without cruelty. The various products that are vegan contains a “Marley Approved” stamp which signifies the product was not made out of any animal- derived ingredients. Urban Decay often has the slogan, “We do not do animal testing, how could anyone?” on every single one of their products. The company also partners with PETA (People for Ethical Treatment of Animals) in support of animal values. The company does not only abhor testing on animals, but it uses synthetic brushes instead of the regular animal hair brushes. Urban Decay is 100 % proven, and advertises, to be animal- free and contain vegan products. Their mission statement is, “Be you feminist, kitten, punk, emo, indie, goth, witch, vegan, horror junky, intellectual, christian goth, corset queen, geek, unicorn, sea monkey… be you into alternative style, alternative health, spirituality, comics, manga, j-pop, harajuku or jock culture… we will always love you.” It contains a line of high- end cosmetics often sold at stores such as Ulta, Sephora, and Macy’s. Urban Decay is an American cosmetics company founded in 1996 by David Sorward.

Urban decay